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Have you ever toyed with the idea of adding television to your  list of advertising mediums only to fear that your budget  will only allow a spot worthy of  Cal Worthington ?

Spotrunner has made me reconsider the possibility of adding television to our advertising budget.

New technology has been leveling the playing field for many businesses — and that includes those in advertising and marketing.  The advent of TiVo, DVR’s, and dozens of cable channels,  has caused headaches for large corporate retailers and their Madison Avenue agencies.  (Try creating an effective ad campaign that can appeal to the viewers of ESPN, MTV,  HGTV, A & E, and the BET!)  But the targeted demographics that  these niche networks reflect can be the perfect time to target the market that your independent business serves and allow you to play with the big boys.