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South Park San Diego, home of The Zen Merchant, is one of those burgeoning neighborhoods going through the throes of urban revitalization.

South Park has been ripe territory for indie retailers—retailers who are willing to stake out their claim in a place where creativity can flourish and experiments in fancy inspire rejuvenation in a once neglected area.

One of our South Park neighbors, Magpie, deserves a big shout out for being singled out and featured in the shopping report of the February issue of Lucky magazine:

Magpie Painters/sculptors David Brian and Meeghan Nolan Cuzick have created a lively mood in their South Park venue, thanks to an expertly curated amalgam of playful jewelry, bright clothing and art by West Coasters. Bonus: Magpie stays open until 11 pm on weeknights. 2205 Fern St., 619-563-5124,magpielovesyou.com