I’m ambivalent about advertising my business. I’m speaking of the traditional way–magazines, periodicals, etc. We have never gotten much of a return from having been in a glossy magazine.
When we first opened I would receive pleasant visits from young Ann Taylor-clad sales execs from different local periodicals. My desk was soon […]
Buying merchandise can be a trying task for a rookie retailer. One seasoned manufacturer’s rep came to my first shop, twirled around to eyeball the place and told me point blank that my job was to “romance” the high-end lines that she carried. If they did not sell, it would not be […]
It’s Resolution time again! Ugh, where to begin??? January is traditionally known as the slow period for retailers. But as customers are staying at home nursing their financial hang-overs from spending for goods and services during the holiday season, smart indie retailers will be at work checking their small business resolutions.
Independent retailers can […]